Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption

Johanna Gummerus; Reija Sihlman; Veronica Liljander; Johannes Perret

Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption

Johanna Gummerus, Reija Sihlman, Veronica Liljander, Johannes Perret

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance
Editors	Ann-Marie Doherty
Place of Publication	Cardiff
Publisher	AM - Academy of Marketing
Publication date	2013
ISBN (Electronic)	978-1-909838-00-0
Publication status	Published - 2013
MoE publication type	A4 Article in conference proceedings
Event	2013 Academy of Marketing Conference - University of South Wales , Cardiff, United Kingdom Duration: 08.07.2013 → 11.07.2013

Keywords

512 Business and Management
KOTA2013
Equis Base Room

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2013_Liljander_et_al_Consumers_perceived

https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0340_paper.pdf

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Gummerus, J., Sihlman, R., Liljander, V., & Perret, J. (2013). Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. In A.-M. Doherty (Ed.), Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance AM - Academy of Marketing. https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0340_paper.pdf

Gummerus, Johanna ; Sihlman, Reija ; Liljander, Veronica et al. / Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. editor / Ann-Marie Doherty. Cardiff : AM - Academy of Marketing, 2013.

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Gummerus, J, Sihlman, R, Liljander, V & Perret, J 2013, Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. in A-M Doherty (ed.), Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. AM - Academy of Marketing, Cardiff, 2013 Academy of Marketing Conference , Cardiff, United Kingdom, 08.07.2013. <https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0340_paper.pdf>

Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. / Gummerus, Johanna; Sihlman, Reija; Liljander, Veronica et al.
Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. ed. / Ann-Marie Doherty. Cardiff: AM - Academy of Marketing, 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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AU - Liljander, Veronica

AU - Perret, Johannes

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BT - Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK.

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Gummerus J, Sihlman R, Liljander V, Perret J. Consumers’ perceived benefits of participating in ethical Facebook communities, and their effect on community loyalty and commitment to ethical consumption. In Doherty AM, editor, Proceedings of the Academy of Marketing Conference 2013, 8th-11th July, Cardiff, UK. : Marketing Relevance. Cardiff: AM - Academy of Marketing. 2013