Consumers’ stock preferences beyond expected financial returns: The influence of product and brand evaluations

Jaakko Aspara, Henrikki Tikkanen

Research output: Contribution to journal › Article › Scientific › peer-review

28 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	International Journal of Bank Marketing
Volume	28
Issue number	3
Pages (from-to)	193-221
Number of pages	29
ISSN	0265-2323
DOIs	https://doi.org/10.1108/02652321011036468
Publication status	Published - 2010
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Consumers{\textquoteright} stock preferences beyond expected financial returns: The influence of product and brand evaluations",

keywords = "512 Business and Management",

author = "Jaakko Aspara and Henrikki Tikkanen",

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AU - Tikkanen, Henrikki

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