Consumers’ stock preferences beyond expected financial returns: The influence of product and brand evaluations

Jaakko Aspara, Henrikki Tikkanen

Research output: Contribution to journalArticleScientificpeer-review

22 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalInternational Journal of Bank Marketing
Volume28
Issue number3
Pages (from-to)193-221
Number of pages29
ISSN0265-2323
DOIs
Publication statusPublished - 2010
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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