Consumption-led Market Shaping

Carlos Diaz Ruiz

doi:10.4337/9781803926278.ch38

Consumption-led Market Shaping

Carlos Diaz Ruiz

Marketing, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia / dictionary › Professional

Abstract

This is the definition of ‘Consumption-led Market Shaping’ in the book ‘Elgar Encyclopedia of Consumer Behavior’.

Original language	English
Title of host publication	Elgar Encyclopedia of Consumer Behavior
Editors	Johanna Gollnhofer, Reto Hofstetter, Torsten Tomczak
Number of pages	3
Place of Publication	Cheltenham
Publisher	Edward Elgar
Publication date	2024
Pages	121-123
ISBN (Print)	978-1-80392-626-1
ISBN (Electronic)	978-1-80392-627-8
DOIs	https://doi.org/10.4337/9781803926278.ch38
Publication status	Published - 2024
MoE publication type	D2 Article in a professional reserarch book (incl. editor's introduction, manuals, guides)

Publication series

Name	Elgar Encyclopedias in Business and Management

Keywords

Business, Markets and Societal Dynamics
Market shaping
512 Business and Management
consumption-led market shaping
market practices
marketing
activism
consumer power
creative consumption

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4337/9781803926278.ch38

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Consumption-led Market Shaping

Abstract

Publication series

Keywords

UN SDGs

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Market Shaping

Cite this

Consumption-led Market Shaping

Abstract

Publication series

Keywords

UN SDGs

Access to Document

OpenUrl availability

Other files and links

Fingerprint

Projects

Market Shaping

Cite this