Context and mobile services' value-in-use

Johanna Gummerus, Minna Hannele Pihlström

Research output: Contribution to journalArticleScientificpeer-review

69 Citations (Scopus)

Abstract

Context is an inherent part of service use experiences that helps to understand when mobile services generate superior value-in-use for customers and are preferred to other services, but little research exists on the subject. In order to fill this void, a theoretical value framework incorporating context is proposed. The findings of 85 mobile service use situations indicate strong evidence for two types of value: context value and value-in-use. Furthermore, the paper identifies new context value categories such as uncertain conditions, refines the meanings of other context and value-in-use categories, and concludes that conditional value enhances the value of mobile services.
Original languageEnglish
Peer-reviewed scientific journalJournal of Retailing and Consumer Services
Volume18
Issue number6
Pages (from-to)521-533
Number of pages13
ISSN0969-6989
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2011

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