Context And Time in Brand Image Constructions

Anne Rindell; O Iglesias

doi:10.1108/JOCM-09-2014-0172

Context And Time in Brand Image Constructions

Anne Rindell, O Iglesias

Marketing, Helsinki

Ramon Llull University

Research output: Contribution to journal › Article › Scientific › peer-review

16 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Organizational Change Management
Volume	27
Issue number	5
Pages (from-to)	756-768
Number of pages	13
ISSN	0953-4814
DOIs	https://doi.org/10.1108/JOCM-09-2014-0172
Publication status	Published - 04.11.2014
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2014

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10.1108/JOCM-09-2014-0172

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Cite this

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