Contextualizing value propositions: Examining how consumers experience value propositions in their practices

Heli Maria Holttinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationService Dominant logic, Network & Systems Theory and Service Science : integrating three perspectives for a new service agenda
EditorsE. Gummesson, C. Mele, F. Polese
Place of PublicationNapoli
PublisherGiannini Editore
Publication date2011
ISBN (Print)978-88-7431-525-3
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event2011 Naples Forum on Service : Service-Dominant Logic, Network & Systems Theory and Service Science - Capri, IT, Capri, Italy
Duration: 14.06.201117.06.2011
Conference number: 2

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Holttinen, H. M. (2011). Contextualizing value propositions: Examining how consumers experience value propositions in their practices. In E. Gummesson, C. Mele, & F. Polese (Eds.), Service Dominant logic, Network & Systems Theory and Service Science: integrating three perspectives for a new service agenda Giannini Editore. http://www.naplesforumonservice.it/uploads//files/Holttinen%281%29.pdf