Contextualizing value propositions: Examining how consumers experience value propositions in their practices

Heli Maria Holttinen

Contextualizing value propositions: Examining how consumers experience value propositions in their practices

Heli Maria Holttinen

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Service Dominant logic, Network & Systems Theory and Service Science : integrating three perspectives for a new service agenda
Editors	E. Gummesson, C. Mele, F. Polese
Place of Publication	Napoli
Publisher	Giannini Editore
Publication date	2011
ISBN (Print)	978-88-7431-525-3
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	2011 Naples Forum on Service : Service-Dominant Logic, Network & Systems Theory and Service Science - Capri, IT, Capri, Italy Duration: 14.06.2011 → 17.06.2011 Conference number: 2

Keywords

512 Business and Management
KOTA2011

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http://www.naplesforumonservice.it/uploads//files/Holttinen%281%29.pdf

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Cite this

Holttinen, H. M. (2011). Contextualizing value propositions: Examining how consumers experience value propositions in their practices. In E. Gummesson, C. Mele, & F. Polese (Eds.), Service Dominant logic, Network & Systems Theory and Service Science: integrating three perspectives for a new service agenda Giannini Editore. http://www.naplesforumonservice.it/uploads//files/Holttinen%281%29.pdf

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title = "Contextualizing value propositions: Examining how consumers experience value propositions in their practices",

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author = "Holttinen, {Heli Maria}",

note = " Volume: Proceeding volume: ; 2011 Naples Forum on Service : Service-Dominant Logic, Network & Systems Theory and Service Science ; Conference date: 14-06-2011 Through 17-06-2011",

year = "2011",

language = "English",

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Holttinen, HM 2011, Contextualizing value propositions: Examining how consumers experience value propositions in their practices. in E Gummesson, C Mele & F Polese (eds), Service Dominant logic, Network & Systems Theory and Service Science: integrating three perspectives for a new service agenda. Giannini Editore, Napoli, 2011 Naples Forum on Service , Capri, Italy, 14.06.2011. <http://www.naplesforumonservice.it/uploads//files/Holttinen%281%29.pdf>

Contextualizing value propositions: Examining how consumers experience value propositions in their practices. / Holttinen, Heli Maria.
Service Dominant logic, Network & Systems Theory and Service Science: integrating three perspectives for a new service agenda. ed. / E. Gummesson; C. Mele; F. Polese. Napoli: Giannini Editore, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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T1 - Contextualizing value propositions

T2 - 2011 Naples Forum on Service

AU - Holttinen, Heli Maria

N1 - Conference code: 2

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Conference contribution

SN - 978-88-7431-525-3

BT - Service Dominant logic, Network & Systems Theory and Service Science

A2 - Gummesson, E.

A2 - Mele, C.

A2 - Polese, F.

PB - Giannini Editore

CY - Napoli

Y2 - 14 June 2011 through 17 June 2011

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