Contextually embedded selling in digital media

Anna-Greta Nyström, Karl-Jacob Mickelsson

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 24th Nordic Academy of Management Conference (NFF 2017)
Place of Publication	Bodö
Publisher	Nord University Business School
Publication date	2017
Publication status	Published - 2017
MoE publication type	A4 Article in conference proceedings
Event	24th Nordic Academy of Management Conference (NFF) - Bodö, Norway Duration: 23.08.2017 → 25.08.2017 Conference number: 24 https://www.nord.no/en/about/faculties-and-centres/business-school/Pages/NFF2017.aspx

Keywords

@inproceedings{cee8e3af7eb145f5b045413d7098323d,

title = "Contextually embedded selling in digital media",

keywords = "512 Business and Management",

author = "Anna-Greta Nystr{\"o}m and Karl-Jacob Mickelsson",

note = " Volume: Proceeding volume: ; 24th Nordic Academy of Management Conference (NFF), NFF ; Conference date: 23-08-2017 Through 25-08-2017",

year = "2017",

language = "English",

booktitle = "Proceedings of the 24th Nordic Academy of Management Conference (NFF 2017)",

publisher = "Nord University Business School",

url = "https://www.nord.no/en/about/faculties-and-centres/business-school/Pages/NFF2017.aspx",

}

TY - GEN

T1 - Contextually embedded selling in digital media

AU - Nyström, Anna-Greta

AU - Mickelsson, Karl-Jacob

N1 - Conference code: 24

PY - 2017

Y1 - 2017

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings of the 24th Nordic Academy of Management Conference (NFF 2017)

PB - Nord University Business School

CY - Bodö

T2 - 24th Nordic Academy of Management Conference (NFF)

Y2 - 23 August 2017 through 25 August 2017

ER -