Contextually embedded selling in digital media

Anna-Greta Nyström, Karl-Jacob Mickelsson

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 24th Nordic Academy of Management Conference (NFF 2017)
Place of PublicationBodö
PublisherNord University Business School
Publication date2017
Publication statusPublished - 2017
MoE publication typeA4 Article in conference proceedings
Event24th Nordic Academy of Management Conference (NFF) - Bodö, Norway
Duration: 23.08.201725.08.2017
Conference number: 24


  • 512 Business and Management

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