Conveying conscientiousness across servicescapes in a retailing context

Hannele Kauppinen-Räisänen, Anne Rindell, Charlotta Åberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication8th Global Brand Conference : Brand, Corporate Identity and Reputation, and Sustainability
Publication date2013
Publication statusPublished - 2013
MoE publication typeA4 Article in conference proceedings
Event8th Global Brand Conference - University of Porto, Porto, Portugal
Duration: 03.04.201305.04.2013
Conference number: 8

Keywords

  • 512 Business and Management
  • Equis Base Room

Cite this

Kauppinen-Räisänen, H., Rindell, A., & Åberg, C. (2013). Conveying conscientiousness across servicescapes in a retailing context. In 8th Global Brand Conference: Brand, Corporate Identity and Reputation, and Sustainability http://www.porto.ucp.pt/globalbrandconference/