Original language | English |
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Title of host publication | 8th Global Brand Conference : Brand, Corporate Identity and Reputation, and Sustainability |
Publication date | 2013 |
Publication status | Published - 2013 |
MoE publication type | A4 Article in conference proceedings |
Event | 8th Global Brand Conference - University of Porto, Porto, Portugal Duration: 03.04.2013 → 05.04.2013 Conference number: 8 |
Keywords
- 512 Business and Management
- Equis Base Room