| Original language | English |
|---|---|
| Title of host publication | 8th Global Brand Conference : Brand, Corporate Identity and Reputation, and Sustainability |
| Publication date | 2013 |
| Publication status | Published - 2013 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 8th Global Brand Conference - University of Porto, Porto, Portugal Duration: 03.04.2013 → 05.04.2013 Conference number: 8 |
Keywords
- 512 Business and Management
- Equis Base Room