Coopetition research in theory and practice: Growing new theoretical, empirical, and methodological domains

Maria Bengtsson, Sören Kock, Eva-Lena Lundgren-Henriksson, Malin H. Näsholm

Research output: Contribution to journalArticleScientificpeer-review

35 Citations (Scopus)

Abstract

In this paper we discuss the theoretical rooting of present research on coopetition and point to the need for an integration of theories on competition dynamics, and cooperative interactions in social networks. We argue that the future growth of the coopetitive research field hinges on creatively combining existing theoretical approaches with novel research methods and contexts. In particular, we suggest that incorporating theories on the micro foundations of strategic action can substantially enhance the field. The aim of this paper is both to raise questions regarding the theory and practice of coopetition research and to give examples of new approaches and trends that may contribute to the advancement of the field in the future. We consider our research practice and explore avenues for further research starting from what, where and how we study coopetition, to when and who we study. In general, we call for a stronger focus on the centrality of multiple stakeholders in forming, executing, and developing coopetition, and on research methods that can investigate in depth the multitude of actors, interests, and interactions using a multi-level analysis, including the micro foundations of coopetition.
Original languageEnglish
Peer-reviewed scientific journalIndustrial Marketing Management
Volume57
Issue numberAugust
Pages (from-to)4-11
Number of pages8
ISSN0019-8501
DOIs
Publication statusPublished - 29.07.2016
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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