Coopetition – Strategy and interorganizational transformation: Platform, innovation barriers, and coopetitive dynamics

Research output: Contribution to journalArticleScientificpeer-review

Abstract

We study how a rivalrous interorganizational relationship transforms into a coopetitive strategy. The study employs a qualitative method and systematic combining approach to examine an evolving coopetitive relationship in the truck industry. We studied a platform project during the concept phase of development. We found that multibrand platform development is characterized by innovation barrier multiplicity and concurrency. The study presents a model where we propose that history-related Initial Conditions Innovation Barriers (ICIB) are blended with project-related Emerging Innovation Barriers (EIB). This research makes a theoretical contribution by proposing that through strategic and operational stretch firms transform from a homogenous competitive relationship to a heterogeneous coopetitive relationship.
Original languageEnglish
Peer-reviewed scientific journalIMM – Industrial Marketing Management
Volume104
Issue numberJuly 2022
Pages (from-to)101-115
Number of pages16
ISSN0019-8501
DOIs
Publication statusPublished - 02.05.2022
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • multibrand
  • barriers
  • coopetition
  • radical
  • platform
  • dynamic

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