Coopetition – Strategy and interorganizational transformation: Platform, innovation barriers, and coopetitive dynamics

Tommy Burström; Sören Kock; Joakim Wincent

doi:10.1016/j.indmarman.2022.04.017

Coopetition – Strategy and interorganizational transformation: Platform, innovation barriers, and coopetitive dynamics

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22 Citations (Scopus)

Abstract

We study how a rivalrous interorganizational relationship transforms into a coopetitive strategy. The study employs a qualitative method and systematic combining approach to examine an evolving coopetitive relationship in the truck industry. We studied a platform project during the concept phase of development. We found that multibrand platform development is characterized by innovation barrier multiplicity and concurrency. The study presents a model where we propose that history-related Initial Conditions Innovation Barriers (ICIB) are blended with project-related Emerging Innovation Barriers (EIB). This research makes a theoretical contribution by proposing that through strategic and operational stretch firms transform from a homogenous competitive relationship to a heterogeneous coopetitive relationship.

Original language	English
Peer-reviewed scientific journal	IMM – Industrial Marketing Management
Volume	104
Issue number	July 2022
Pages (from-to)	101-115
Number of pages	16
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2022.04.017
Publication status	Published - 02.05.2022
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
multibrand
barriers
coopetition
radical
platform
dynamic

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10.1016/j.indmarman.2022.04.017Licence: CC BY

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Coopetition – Strategy and interorganizational transformation: Platform, innovation barriers, and coopetitive dynamics

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