Core and Related Customer Activity in Service Usage

Karl-Jacob Mickelsson

Core and Related Customer Activity in Service Usage

Karl-Jacob Mickelsson

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Innovative Service Perspectives : Proceedings from the AMA SERVSIG International Service Research Conference
Editors	Jacob Mickelsson, Anu Helkkula
Number of pages	1
Publisher	Hanken School of Economics
Publication date	2012
Pages	20
ISBN (Electronic)	978-952-232-170-1
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Hanken School of Economics, Helsinki, Finland Duration: 07.06.2012 → 09.06.2012 Conference number: 7

Keywords

512 Business and Management

Access to Document

http://hdl.handle.net/10138/36614

OpenUrl availability

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Cite this

@inproceedings{477cfd2622e34a42b0ab2853818dad1d,

title = "Core and Related Customer Activity in Service Usage",

keywords = "512 Business and Management",

author = "Karl-Jacob Mickelsson",

note = " Volume: Proceeding volume: ; 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 07-06-2012 Through 09-06-2012",

year = "2012",

language = "English",

pages = "20",

editor = "Jacob Mickelsson and Anu Helkkula",

booktitle = "Innovative Service Perspectives",

publisher = "Hanken School of Economics",

address = "Finland",

}

Mickelsson, K-J 2012, Core and Related Customer Activity in Service Usage. in J Mickelsson & A Helkkula (eds), Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference. Hanken School of Economics, pp. 20, 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Helsinki, Finland, 07.06.2012. <http://hdl.handle.net/10138/36614>

Core and Related Customer Activity in Service Usage. / Mickelsson, Karl-Jacob.
Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference. ed. / Jacob Mickelsson; Anu Helkkula. Hanken School of Economics, 2012. p. 20.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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AU - Mickelsson, Karl-Jacob

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PY - 2012

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KW - 512 Business and Management

M3 - Conference contribution

SP - 20

BT - Innovative Service Perspectives

A2 - Mickelsson, Jacob

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PB - Hanken School of Economics

T2 - 2012 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 7 June 2012 through 9 June 2012

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