Corporate Brand Evolution - Corporate Brand Images Evolving in Consumers' everyday life

Research output: Contribution to journalArticleScientificpeer-review

23 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalEuropean Business Review
Volume22
Issue number3
Pages (from-to)276-286
Number of pages11
ISSN0955-534X
Publication statusPublished - 2010
MoE publication typeA1 Journal article - refereed

Keywords

  • KOTA2010

Cite this