Corporate Brand Evolution - Corporate Brand Images Evolving in Consumers' everyday life

Research output: Contribution to journal › Article › Scientific › peer-review

32 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	European Business Review
Volume	22
Issue number	3
Pages (from-to)	276-286
Number of pages	11
ISSN	0955-534X
Publication status	Published - 2010
MoE publication type	A1 Journal article - refereed

Keywords

@article{c28b4be68c3248c2a44c44966c0e0f1b,

title = "Corporate Brand Evolution - Corporate Brand Images Evolving in Consumers' everyday life",

keywords = "KOTA2010",

author = "Anne Rindell and Tore Strandvik",

year = "2010",

language = "English",

volume = "22",

pages = "276--286",

journal = "European Business Review",

issn = "0955-534X",

publisher = "Emerald Group Publishing",

number = "3",

}