Corporate brand relationships influence on the initiation of customer relationships in B2B service

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 20th International Corporate Identity Group ICIG 2018
Number of pages	2
Publication date	2018
Pages	30-31
ISBN (Electronic)	978-961-235-848-8
Publication status	Published - 2018
MoE publication type	A4 Article in conference proceedings
Event	The 20th International Corporate Identity Group ICIG 2018 - Gozd Martulj, Slovenia Duration: 06.06.2018 → 07.06.2018

Keywords

@inproceedings{a999685090324269a65585e6792e7106,

title = "Corporate brand relationships influence on the initiation of customer relationships in B2B service",

keywords = "512 Business and Management",

author = "Anne Rindell and Tore Strandvik",

year = "2018",

language = "English",

pages = "30--31",

booktitle = "Proceedings of the 20th International Corporate Identity Group ICIG 2018",

note = "The 20th International Corporate Identity Group ICIG 2018 ; Conference date: 06-06-2018 Through 07-06-2018",

}

TY - GEN

T1 - Corporate brand relationships influence on the initiation of customer relationships in B2B service

AU - Rindell, Anne

AU - Strandvik, Tore

PY - 2018

Y1 - 2018

KW - 512 Business and Management

UR - https://www.icig.org.uk/20th-icig-symposium-2018-final/

M3 - Conference contribution

SP - 30

EP - 31

BT - Proceedings of the 20th International Corporate Identity Group ICIG 2018

T2 - The 20th International Corporate Identity Group ICIG 2018

Y2 - 6 June 2018 through 7 June 2018

ER -