Corporate Brand Repositioning with CSR as the Differentiating Factor: A Study on Consumer Perceptions

Tiina Vilppo, Kirsti Helena Lindberg-Repo

Research output: Book/Report › Commissioned report

Original language	English

Place of Publication	Helsinki
Publisher	Hanken School of Economics
Number of pages	23
ISBN (Electronic)	978-952-232-135-0
Publication status	Published - 2011
MoE publication type	D4 Published development or research report or study

Keywords

@book{1a3b52621e3c40fe80fb241265069000,

title = "Corporate Brand Repositioning with CSR as the Differentiating Factor: A Study on Consumer Perceptions",

keywords = "512 Business and Management, KOTA2011",

author = "Tiina Vilppo and Lindberg-Repo, {Kirsti Helena}",

year = "2011",

language = "English",

series = "Working Papers / Meddelanden",

publisher = "Hanken School of Economics",

number = "557",

address = "Finland",

}

TY - BOOK

T1 - Corporate Brand Repositioning with CSR as the Differentiating Factor

T2 - A Study on Consumer Perceptions

AU - Vilppo, Tiina

AU - Lindberg-Repo, Kirsti Helena

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

M3 - Commissioned report

T3 - Working Papers / Meddelanden

BT - Corporate Brand Repositioning with CSR as the Differentiating Factor

PB - Hanken School of Economics

CY - Helsinki

ER -