Corporate Brand Repositioning with CSR as the Differentiating Factor: A Study on Consumer Perceptions

Tiina Vilppo, Kirsti Helena Lindberg-Repo

Research output: Book/ReportCommissioned reportProfessional

Original languageEnglish
Place of PublicationHelsinki
PublisherHanken School of Economics
Number of pages23
ISBN (Electronic)978-952-232-135-0
Publication statusPublished - 2011
MoE publication typeD4 Published development or research report or study

Publication series

NameWorking Papers / Meddelanden
PublisherHanken School of Economics
No.557
ISSN (Electronic)0357-4598

Keywords

  • 512 Business and Management
  • KOTA2011

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