Corporate Customers' Brand Relationships Influence on Customer Relationships in B2B Service

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication19th symposium of the International Corporate Idenity Group (ICIG) : Corporate/Organisational Marketing in the 21st Century: Challenges and Opportunities in Turbulent Times
PublisherUniversity of Essex
Publication date2016
Publication statusPublished - 2016
MoE publication typeA4 Article in conference proceedings
EventThe International Corporate Idenity Group (ICIG) - Essex, United Kingdom
Duration: 13.06.201615.06.2016
Conference number: 19

Keywords

  • 512 Business and Management

Cite this

Rindell, A., & Strandvik, T. (2016). Corporate Customers' Brand Relationships Influence on Customer Relationships in B2B Service. In 19th symposium of the International Corporate Idenity Group (ICIG): Corporate/Organisational Marketing in the 21st Century: Challenges and Opportunities in Turbulent Times University of Essex.