Corporate Customers' Brand Relationships Influence on Customer Relationships in B2B Service

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	19th symposium of the International Corporate Idenity Group (ICIG) : Corporate/Organisational Marketing in the 21st Century: Challenges and Opportunities in Turbulent Times
Publisher	University of Essex
Publication date	2016
Publication status	Published - 2016
MoE publication type	A4 Article in conference proceedings
Event	The International Corporate Idenity Group (ICIG) - Essex, United Kingdom Duration: 13.06.2016 → 15.06.2016 Conference number: 19

Keywords

@inproceedings{8efe8444e6ae4a34907c170335be5451,

title = "Corporate Customers' Brand Relationships Influence on Customer Relationships in B2B Service",

keywords = "512 Business and Management",

author = "Anne Rindell and Tore Strandvik",

note = " Volume: Proceeding volume: ; The International Corporate Idenity Group (ICIG) ; Conference date: 13-06-2016 Through 15-06-2016",

year = "2016",

language = "English",

booktitle = "19th symposium of the International Corporate Idenity Group (ICIG)",

publisher = "University of Essex",

}

Rindell, A & Strandvik, T 2016, Corporate Customers' Brand Relationships Influence on Customer Relationships in B2B Service. in 19th symposium of the International Corporate Idenity Group (ICIG): Corporate/Organisational Marketing in the 21st Century: Challenges and Opportunities in Turbulent Times. University of Essex, The International Corporate Idenity Group (ICIG), Essex, United Kingdom, 13.06.2016.

Corporate Customers' Brand Relationships Influence on Customer Relationships in B2B Service. / Rindell, Anne ; Strandvik, Tore.
19th symposium of the International Corporate Idenity Group (ICIG): Corporate/Organisational Marketing in the 21st Century: Challenges and Opportunities in Turbulent Times. University of Essex, 2016.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Corporate Customers' Brand Relationships Influence on Customer Relationships in B2B Service

AU - Rindell, Anne

AU - Strandvik, Tore

N1 - Conference code: 19

PY - 2016

Y1 - 2016

KW - 512 Business and Management

M3 - Conference contribution

BT - 19th symposium of the International Corporate Idenity Group (ICIG)

PB - University of Essex

T2 - The International Corporate Idenity Group (ICIG)

Y2 - 13 June 2016 through 15 June 2016

ER -