Corporate image heritage: a customer view of corporate heritage

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationFoundations of Corporate Heritage
EditorsJohn M. T. Balmer
Place of PublicationLondon
PublisherRoutledge
Publication date2017
Pages275-287
ISBN (Print)978-1-138-83355-5
ISBN (Electronic) 978-1-315-73543-6
Publication statusPublished - 2017
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Rindell, A. (2017). Corporate image heritage: a customer view of corporate heritage. In J. M. T. Balmer (Ed.), Foundations of Corporate Heritage (pp. 275-287). Routledge.