Original language | English |
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Title of host publication | Proceedings of the Corporate and Marketing Communications Conference CMC 2018 |
Publication date | 2018 |
Publication status | Published - 2018 |
MoE publication type | A4 Article in conference proceedings |
Event | 23rd International Conference on Corporate and Marketing Communications - Exeter, Exeter, United Kingdom Duration: 12.04.2018 → 13.04.2018 Conference number: 23 |
Corporate image heritage in B2B
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review