Corporate image heritage in B2B

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the Corporate and Marketing Communications Conference CMC 2018
Publication date	2018
Publication status	Published - 2018
MoE publication type	A4 Article in conference proceedings
Event	23rd International Conference on Corporate and Marketing Communications - Exeter, Exeter, United Kingdom Duration: 12.04.2018 → 13.04.2018 Conference number: 23

OpenUrl availability

@inproceedings{75c78cf5e1274122abf820b7fc170fe3,

title = "Corporate image heritage in B2B",

author = "Anne Rindell and Tore Strandvik",

year = "2018",

language = "English",

booktitle = "Proceedings of the Corporate and Marketing Communications Conference CMC 2018",

note = "23rd International Conference on Corporate and Marketing Communications ; Conference date: 12-04-2018 Through 13-04-2018",

}