Corporate image heritage in B2B

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Corporate and Marketing Communications Conference CMC 2018
Publication date2018
Publication statusPublished - 2018
MoE publication typeA4 Article in conference proceedings
Event23rd International Conference on Corporate and Marketing Communications - Exeter, Exeter, United Kingdom
Duration: 12.04.201813.04.2018
Conference number: 23

Cite this

Rindell, A., & Strandvik, T. (2018). Corporate image heritage in B2B. In Proceedings of the Corporate and Marketing Communications Conference CMC 2018