Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour

Jaakko Aspara, Henrikki Tikkanen

Research output: Contribution to journal › Article › Scientific › peer-review

19 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	European Journal of Marketing
Volume	45
Issue number	9/10
Pages (from-to)	1446-1469
Number of pages	24
ISSN	0309-0566
DOIs	https://doi.org/10.1108/03090561111151844
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour",

keywords = "512 Business and Management",

author = "Jaakko Aspara and Henrikki Tikkanen",

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T2 - The impact of company identification on individuals' investment behaviour

AU - Aspara, Jaakko

AU - Tikkanen, Henrikki

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DO - 10.1108/03090561111151844

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JF - European Journal of Marketing

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