Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour

Research output: Contribution to journal › Article › Scientific › peer-review

21 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	European Journal of Marketing
Volume	45
Issue number	9/10
Pages (from-to)	1446-1469
Number of pages	24
ISSN	0309-0566
DOIs	https://doi.org/10.1108/03090561111151844
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

@article{2e7371866b4346b797af3c68a7636404,

title = "Corporate marketing in the stock market: The impact of company identification on individuals' investment behaviour",

keywords = "512 Business and Management",

author = "Jaakko Aspara and Henrikki Tikkanen",

year = "2011",

doi = "10.1108/03090561111151844",

language = "English",

volume = "45",

pages = "1446--1469",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "9/10",

}

TY - JOUR

T1 - Corporate marketing in the stock market

T2 - The impact of company identification on individuals' investment behaviour

AU - Aspara, Jaakko

AU - Tikkanen, Henrikki

PY - 2011

Y1 - 2011

KW - 512 Business and Management

U2 - 10.1108/03090561111151844

DO - 10.1108/03090561111151844

M3 - Article

SN - 0309-0566

VL - 45

SP - 1446

EP - 1469

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 9/10

ER -