Corporate strategic marketing: a new task for top management

Petri Parvinen, Henrikki Tikkanen, Jaakko Aspara

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	Business Strategy Series
Volume	8
Issue number	2
Pages (from-to)	132-141
Number of pages	10
DOIs	https://doi.org/10.1108/17515630710685195
Publication status	Published - 2007
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Corporate strategic marketing: a new task for top management",

keywords = "512 Business and Management",

author = "Petri Parvinen and Henrikki Tikkanen and Jaakko Aspara",

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AU - Tikkanen, Henrikki

AU - Aspara, Jaakko

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JO - Business Strategy Series

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