Crafting Customer Insight: What We Can Learn from the Revival of the Vinyl Record

Sebastian Schauman*, Kristina Heinonen, Maria Holmlund

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalBusiness Horizons
Publication statusAccepted/In press - 05.2020
MoE publication typeA1 Journal article - refereed


  • Marketing Logics and Strategizing
  • Customers and Relations
  • Business, Markets and Societal Dynamics

Areas of Strength and Areas of High Potential (AoS and AoHP)

  • AoS: Competition economics and service strategy - Service and customer-oriented management

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