Creating a market view for firms moving towards solution business

Suvi Maria Nenonen, Kaj Storbacka

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationCreating a market view for firms moving towards solution business
Publication date12.2012
Publication statusPublished - 12.2012
MoE publication typeA4 Article in conference proceedings
Event 2012 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Adelaide , Australia
Duration: 03.12.201205.12.2012

Keywords

  • 512 Business and Management
  • KOTA2012

Cite this

Nenonen, S. M., & Storbacka, K. (2012). Creating a market view for firms moving towards solution business. In Creating a market view for firms moving towards solution business