Creating a market view for firms moving towards solution business

Suvi Maria Nenonen; Kaj Storbacka

Creating a market view for firms moving towards solution business

Suvi Maria Nenonen, Kaj Storbacka

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Creating a market view for firms moving towards solution business
Publication date	12.2012
Publication status	Published - 12.2012
MoE publication type	A4 Article in conference proceedings
Event	2012 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Adelaide , Australia Duration: 03.12.2012 → 05.12.2012

Keywords

512 Business and Management
KOTA2012

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Cite this

@inproceedings{48a250788905480fae3c95b582fdd79f,

title = "Creating a market view for firms moving towards solution business",

keywords = "512 Business and Management, KOTA2012",

author = "Nenonen, {Suvi Maria} and Kaj Storbacka",

note = " Volume: Proceeding volume: ; 2012 Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC ; Conference date: 03-12-2012 Through 05-12-2012",

year = "2012",

month = dec,

language = "English",

booktitle = "Creating a market view for firms moving towards solution business",

}

TY - GEN

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AU - Nenonen, Suvi Maria

AU - Storbacka, Kaj

N1 - Volume: Proceeding volume:

PY - 2012/12

Y1 - 2012/12

KW - 512 Business and Management

KW - KOTA2012

M3 - Conference contribution

BT - Creating a market view for firms moving towards solution business

T2 - 2012 Australian and New Zealand Marketing Academy (ANZMAC) Conference

Y2 - 3 December 2012 through 5 December 2012

ER -