Creating competitive advantage with end-of-use products

Marianna Herold, Gyöngyi Kovacs

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationCompetitive Advantage: An Introduction
    EditorsReena Poddar, Sarika Gadhawe
    Place of PublicationHyderabad
    PublisherICFAI University Press
    Publication date2007
    ISBN (Print)81-314-0736-5
    Publication statusPublished - 2007
    MoE publication typeB2 Book chapter

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