Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications

Jaakko Aspara, Henrikki Tikkanen

Research output: Contribution to journalArticleScientificpeer-review

31 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Business Research
Volume66
Issue number5
Pages (from-to)593-602
Number of pages10
ISSN0148-2963
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Marketing Logics and Strategizing

Cite this