Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications

Jaakko Aspara, Henrikki Tikkanen

Research output: Contribution to journal › Article › Scientific › peer-review

31 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Business Research
Volume	66
Issue number	5
Pages (from-to)	593-602
Number of pages	10
ISSN	0148-2963
DOIs	https://doi.org/10.1016/j.jbusres.2012.04.004
Publication status	Published - 2013
MoE publication type	A1 Journal article - refereed

Cite this

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title = "Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications",

keywords = "512 Business and Management, Marketing Logics and Strategizing",

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