Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications

Jaakko Aspara, Henrikki Tikkanen

Research output: Contribution to journal › Article › Scientific › peer-review

31 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Business Research
Volume	66
Issue number	5
Pages (from-to)	593-602
Number of pages	10
ISSN	0148-2963
DOIs	https://doi.org/10.1016/j.jbusres.2012.04.004
Publication status	Published - 2013
MoE publication type	A1 Journal article - refereed

Keywords

@article{0dfc7acb40f54934b9166477efc12a27,

title = "Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications",

keywords = "512 Business and Management, Marketing Logics and Strategizing",

author = "Jaakko Aspara and Henrikki Tikkanen",

year = "2013",

doi = "10.1016/j.jbusres.2012.04.004",

language = "English",

volume = "66",

pages = "593--602",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc",

number = "5",

}

TY - JOUR

T1 - Creating novel consumer value vs. capturing value

T2 - Strategic emphases and financial performance implications

AU - Aspara, Jaakko

AU - Tikkanen, Henrikki

PY - 2013

Y1 - 2013

KW - 512 Business and Management

KW - Marketing Logics and Strategizing

U2 - 10.1016/j.jbusres.2012.04.004

DO - 10.1016/j.jbusres.2012.04.004

M3 - Article

VL - 66

SP - 593

EP - 602

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 5

ER -