Credibility of blogger word-of-mouth: The effect of perceived blogger independence

Veronica Liljander; Johanna Gummerus; Inger Aaltonen

Credibility of blogger word-of-mouth: The effect of perceived blogger independence

Veronica Liljander, Johanna Gummerus, Inger Aaltonen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies)
Editors	Harry Timmermans
Publication date	07.2012
Publication status	Published - 07.2012
MoE publication type	A4 Article in conference proceedings
Event	EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies) - Wien, Austria Duration: 09.07.2012 → 12.07.2012

Keywords

512 Business and Management
KOTA2012

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Cite this

@inproceedings{3121ac72608f426986665ff797a5bbad,

title = "Credibility of blogger word-of-mouth: The effect of perceived blogger independence",

keywords = "512 Business and Management, KOTA2012",

author = "Veronica Liljander and Johanna Gummerus and Inger Aaltonen",

note = " Volume: Proceeding volume: ; EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies) ; Conference date: 09-07-2012 Through 12-07-2012",

year = "2012",

month = jul,

language = "English",

editor = "Harry Timmermans",

booktitle = "EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies)",

}

Liljander, V, Gummerus, J & Aaltonen, I 2012, Credibility of blogger word-of-mouth: The effect of perceived blogger independence. in H Timmermans (ed.), EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies). EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies), Wien, Austria, 09.07.2012.

Credibility of blogger word-of-mouth: The effect of perceived blogger independence. / Liljander, Veronica; Gummerus, Johanna; Aaltonen, Inger.
EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies). ed. / Harry Timmermans. 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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T1 - Credibility of blogger word-of-mouth: The effect of perceived blogger independence

AU - Liljander, Veronica

AU - Gummerus, Johanna

AU - Aaltonen, Inger

N1 - Volume: Proceeding volume:

PY - 2012/7

Y1 - 2012/7

KW - 512 Business and Management

KW - KOTA2012

M3 - Conference contribution

BT - EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies)

A2 - Timmermans, Harry

T2 - EIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies)

Y2 - 9 July 2012 through 12 July 2012

ER -