Credibility of blogger word-of-mouth: The effect of perceived blogger independence

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies)
EditorsHarry Timmermans
Publication date07.2012
Publication statusPublished - 07.2012
MoE publication typeA4 Article in conference proceedings
EventEIRASS Conference Publication (Conference of the European Institute of Retailing and Services Studies) - Wien, Austria
Duration: 09.07.201212.07.2012

Keywords

  • 512 Business and Management
  • KOTA2012

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