| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Industrial Marketing Management |
| Volume | 41 |
| Issue number | 2 |
| Pages (from-to) | 333–343 |
| Number of pages | 11 |
| ISSN | 0019-8501 |
| DOIs | |
| Publication status | Published - 2012 |
| MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- KOTA2012