Critical service logic: making sense of value creation and co-creation

Christian Grönroos, Päivi Voima

Research output: Contribution to journalArticleScientificpeer-review

906 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of the Academy of Marketing Science
Volume41
Issue number2
Pages (from-to)133-150
Number of pages18
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2012
  • Equis Base Room
  • Customers and Relations

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