| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Journal of the Academy of Marketing Science |
| Volume | 41 |
| Issue number | 2 |
| Pages (from-to) | 133-150 |
| Number of pages | 18 |
| DOIs | |
| Publication status | Published - 2013 |
| MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- KOTA2012
- Equis Base Room
- Customers and Relations
Prizes
-
The Academy of Marketing Science-Parasuraman Best JAMS Paper Award for Long-term Impact
Grönroos, C. (Recipient), 05.2025
Prize: Prizes and awards