Critical success factors in early new product development: a review and a conceptual model

Henrik Florén, Johan Frishammar, Vinit Parida, Joakim Wincent

Research output: Contribution to journalArticleScientificpeer-review

62 Citations (Scopus)


The literature on the front end in the New Product Development (NPD) literature is fragmented with respect to the identification and analysis of the factors that are critical to successful product development. The article has a two-fold purpose. First, it describes, analyses, and synthesizes those factors through a literature review of the research on the front end in NPD. Second, it conceptualizes a framework that features two types of success factors: foundational success factors (common to all the firm’s projects) and project-specific success factors (appropriate for the firm’s individual projects). The article makes recommendations for the management of this important phase of product development, discusses limitations of relevant previous research, and offers suggestions for future research. The article makes a theoretical contribution with its analysis and synthesis of the reasons for success in front-end activities and a practical contribution with its conceptual framework that can be used as an analytical tool by firms and their product managers.
Original languageEnglish
Peer-reviewed scientific journalInternational Entrepreneurship and Management Journal
Issue number2
Pages (from-to)411-427
Number of pages17
Publication statusPublished - 05.07.2017
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • Product development
  • NPD
  • Innovation
  • Front end
  • Literature review
  • Conceptual framework


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