Cross-Cultural Emic Scale Development in Health Care Service Quality

Pia Polsa, Ritu Narang, Alabi Soneye, Wei Fuxiang, Pia Katarina Hellén

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMS World Marketing Congress
PublisherESAN Graduate School of Business
Publication date2014
Publication statusPublished - 2014
MoE publication typeA4 Article in conference proceedings
Event2014 Academy of Marketing Science World Marketing Congress (AMS) - Lima, Peru
Duration: 05.08.201408.08.2014
Conference number: 17


  • 512 Business and Management

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