| Original language | English |
|---|---|
| Peer-reviewed scientific journal | Qualitative Market Research: An International Journal |
| Volume | 16 |
| Issue number | 1 |
| Pages (from-to) | 76-93 |
| Number of pages | 18 |
| ISSN | 1352-2752 |
| DOIs | |
| Publication status | Published - 2013 |
| MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- KOTA2013
- Equis Base Room
- Customers and Relations
- Business, Markets and Societal Dynamics
