Cultural Dimensions of Co-creation of Service Experiences: Western Medicine’s Neo-Colonialization of Traditional Chinese Medicine

Anu Helkkula, An Chen, Eric Arnould

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

    Original languageEnglish
    Title of host publicationProceedings of CCT 2016 Lille
    Number of pages10
    Publication date2016
    Publication statusPublished - 2016
    MoE publication typeA4 Article in conference proceedings
    EventConsumer Culture Theory CCT 2016 - Lille, France
    Duration: 06.07.2016 → 09.07.2016

    Keywords

    • 512 Business and Management
    • Customers and Relations
    • culture
    • co-creation
    • cocreation
    • service
    • experience
    • Neo-colonialization
    • medicine
    • Health care

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