Customer Approach to the Use of Big Data: Wearables for Service

Apramey Dube; Anu Helkkula

Customer Approach to the Use of Big Data: Wearables for Service

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of SERVSIG 2016 Conference
Place of Publication	Maastricht
Publisher	Maastricht University
Publication date	06.2016
Publication status	Published - 06.2016
MoE publication type	A4 Article in conference proceedings
Event	2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Maastricht, Maastricht, Netherlands Duration: 18.06.2016 → 20.06.2016 Conference number: 9

Keywords

512 Business and Management
Big data
Wearables
Service
CUSTOMER EXPERIENCE
Service Experience

Access to Document

SERVSIG_2016_Customer_approach_to_use_of_Big_DataAccepted author manuscript, 226 KB

Conference website

Cite this

Dube, A., & Helkkula, A. (2016). Customer Approach to the Use of Big Data: Wearables for Service. In Proceedings of SERVSIG 2016 Conference Maastricht University.

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title = "Customer Approach to the Use of Big Data: Wearables for Service",

keywords = "512 Business and Management, Big data, Wearables, Service, CUSTOMER EXPERIENCE, Service Experience",

author = "Apramey Dube and Anu Helkkula",

note = " Volume: Proceeding volume: ; 2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 18-06-2016 Through 20-06-2016",

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AU - Dube, Apramey

AU - Helkkula, Anu

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KW - 512 Business and Management

KW - Big data

KW - Wearables

KW - Service

KW - CUSTOMER EXPERIENCE

KW - Service Experience

UR - http://www.servsig2016.com

M3 - Conference contribution

BT - Proceedings of SERVSIG 2016 Conference

PB - Maastricht University

CY - Maastricht

T2 - 2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 18 June 2016 through 20 June 2016

ER -