Original language | English |
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Title of host publication | Proceedings of SERVSIG 2016 Conference |
Place of Publication | Maastricht |
Publisher | Maastricht University |
Publication date | 06.2016 |
Publication status | Published - 06.2016 |
MoE publication type | A4 Article in conference proceedings |
Event | 2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Maastricht, Maastricht, Netherlands Duration: 18.06.2016 → 20.06.2016 Conference number: 9 |
Keywords
- 512 Business and Management
- Big data
- Wearables
- Service
- CUSTOMER EXPERIENCE
- Service Experience