Customer Approach to the Use of Big Data: Wearables for Service

Apramey Dube, Anu Helkkula

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of SERVSIG 2016 Conference
Place of PublicationMaastricht
PublisherMaastricht University
Publication date06.2016
Publication statusPublished - 06.2016
MoE publication typeA4 Article in conference proceedings
Event2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Maastricht, Maastricht, Netherlands
Duration: 18.06.201620.06.2016
Conference number: 9

Keywords

  • 512 Business and Management
  • Big data
  • Wearables
  • Service
  • CUSTOMER EXPERIENCE
  • Service Experience

Cite this

Dube, A., & Helkkula, A. (2016). Customer Approach to the Use of Big Data: Wearables for Service. In Proceedings of SERVSIG 2016 Conference Maastricht University.