| Original language | English |
|---|---|
| Place of Publication | Helsinki |
| Publisher | |
| Print ISBNs | 978-952-232-050-6 |
| Publication status | Published - 2009 |
| MoE publication type | G4 Doctoral dissertation (monograph) |
Customer asset management in action: using customers portfolio for allocating resources across business-to-business relationships for improved shareholder value
Suvi Maria Nenonen
Research output: Thesis › Doctoral Thesis › Monograph