Customer assets and customer equity: Management and measurement issues

Andreas Persson, Lynette Ryals

Research output: Contribution to journalArticleScientificpeer-review

22 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalMarketing Theory
Volume10
Issue number4
Pages (from-to)417-436
Number of pages20
ISSN1470-5931
DOIs
Publication statusPublished - 2010
MoE publication typeA1 Journal article - refereed

Keywords

  • customer assets
  • customer equity
  • customer lifetime value
  • marketing accountability
  • marketing metrics
  • SERVICE-PROFIT CHAIN
  • WORD-OF-MOUTH
  • LIFETIME VALUE
  • SHAREHOLDER VALUE
  • EMPIRICAL-EVIDENCE
  • FUTURE-RESEARCH
  • PROFITABILITY
  • SATISFACTION
  • FRAMEWORK
  • IMPACT
  • KOTA2010

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