Customer Brand Experience Portfolios: Determining Service Brand Strength

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication5th International Conference of the Academy of Marketing`s Brand, Identity and Corporate
Publication date2009
ISBN (Print)0-9549730-4-6
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , United Kingdom
Duration: 01.01.1800 → …

Keywords

  • KOTA2010

Cite this

Strandvik, T., & Heinonen, K. (2009). Customer Brand Experience Portfolios: Determining Service Brand Strength. In 5th International Conference of the Academy of Marketing`s Brand, Identity and Corporate