Customer Brand Experience Portfolios: Determining Service Brand Strength

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	5th International Conference of the Academy of Marketing`s Brand, Identity and Corporate
Publication date	2009
ISBN (Print)	0-9549730-4-6
Publication status	Published - 2009
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , United Kingdom Duration: 01.01.1800 → …

Keywords

@inproceedings{d2e325c607cc48f0975e9147bf869a9c,

title = "Customer Brand Experience Portfolios: Determining Service Brand Strength",

keywords = "KOTA2010",

author = "Tore Strandvik and Kristina Heinonen",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2009",

language = "English",

isbn = "0-9549730-4-6",

booktitle = "5th International Conference of the Academy of Marketing`s Brand, Identity and Corporate",

}