Customer-Centric Co-Creation of Value Propositions

Carol Kelleher, Anu Helkkula, Maria Holmlund

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication18th International Colloquium in Relationship Marketing. University of Reading, Henley Business School, Reading, UK, September 27-30, 2010
EditorsAnne Dibley
Number of pages7
Place of PublicationHenley, UK
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , United Kingdom
Duration: 01.01.1800 → …


  • KOTA2010

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