Customer-Centric Co-Creation of Value Propositions

Carol Kelleher; Anu Helkkula; Maria Holmlund

Customer-Centric Co-Creation of Value Propositions

Carol Kelleher, Anu Helkkula, Maria Holmlund

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	18th International Colloquium in Relationship Marketing. University of Reading, Henley Business School, Reading, UK, September 27-30, 2010
Editors	Anne Dibley
Number of pages	7
Place of Publication	Henley, UK
Publication date	2010
Publication status	Published - 2010
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , United Kingdom Duration: 01.01.1800 → …

Keywords

KOTA2010

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Cite this

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title = "Customer-Centric Co-Creation of Value Propositions",

keywords = "KOTA2010",

author = "Carol Kelleher and Anu Helkkula and Maria Holmlund",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2010",

language = "English",

editor = "Anne Dibley",

booktitle = "18th International Colloquium in Relationship Marketing. University of Reading, Henley Business School, Reading, UK, September 27-30, 2010",

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Customer-Centric Co-Creation of Value Propositions. / Kelleher, Carol; Helkkula, Anu ; Holmlund, Maria.
18th International Colloquium in Relationship Marketing. University of Reading, Henley Business School, Reading, UK, September 27-30, 2010. ed. / Anne Dibley. Henley, UK, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Customer-Centric Co-Creation of Value Propositions

AU - Kelleher, Carol

AU - Helkkula, Anu

AU - Holmlund, Maria

N1 - Volume: Proceeding volume:

PY - 2010

Y1 - 2010

KW - KOTA2010

M3 - Conference contribution

BT - 18th International Colloquium in Relationship Marketing. University of Reading, Henley Business School, Reading, UK, September 27-30, 2010

A2 - Dibley, Anne

CY - Henley, UK

T2 - Unknown host publication

Y2 - 1 January 1800

ER -