Customer Dominant Logic as an approach to understand customer value dynamics

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication851642
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
Event21st Nordic Academy of Management conference (NFF) - Stockholm, Stockholm, Sweden
Duration: 20.08.201124.08.2011
Conference number: 21

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