Customer dominant value formation in service

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationNoRD Nordic Workshop on Relationship Dynamics
Number of pages19
Publication date10.10.2012
Publication statusPublished - 10.10.2012
MoE publication typeA4 Article in conference proceedings
Event7th Nordic Workshop on Relationship Dynamics (NoRD) - Umeå, Umeå, Sweden
Duration: 10.10.201212.10.2012
Conference number: 7

Keywords

  • 512 Business and Management
  • customer value, value creation, value formation, service dominant logic, customer dominant logic
  • KOTA2012

Cite this

Heinonen, K., Strandvik, T., & Voima, P. (2012). Customer dominant value formation in service. In NoRD Nordic Workshop on Relationship Dynamics