Original language | English |
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Title of host publication | NoRD Nordic Workshop on Relationship Dynamics |
Number of pages | 19 |
Publication date | 10.10.2012 |
Publication status | Published - 10.10.2012 |
MoE publication type | A4 Article in conference proceedings |
Event | 7th Nordic Workshop on Relationship Dynamics (NoRD) - Umeå, Umeå, Sweden Duration: 10.10.2012 → 12.10.2012 Conference number: 7 |
Keywords
- 512 Business and Management
- customer value, value creation, value formation, service dominant logic, customer dominant logic
- KOTA2012