| Original language | English |
|---|---|
| Title of host publication | NoRD Nordic Workshop on Relationship Dynamics |
| Number of pages | 19 |
| Publication date | 10.10.2012 |
| Publication status | Published - 10.10.2012 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 7th Nordic Workshop on Relationship Dynamics (NoRD) - Umeå, Umeå, Sweden Duration: 10.10.2012 → 12.10.2012 Conference number: 7 |
Keywords
- 512 Business and Management
- customer value, value creation, value formation, service dominant logic, customer dominant logic
- KOTA2012