Customer Engagement in a Facebook Brand Community

Johanna Gummerus, Veronica Liljander, Emil Weman, Minna Hannele Pihlström

Research output: Contribution to journalArticleScientificpeer-review

385 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalManagement Research Review
Volume35
Issue number9
Pages (from-to)857 - 877
Number of pages21
ISSN2040-8277
DOIs
Publication statusPublished - 2012
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2012
  • Customers and Relations

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