Customer Engagement in a Facebook Brand Community

Johanna Gummerus; Veronica Liljander; Emil Weman; Minna Hannele Pihlström

doi:10.1108/01409171211256578

Customer Engagement in a Facebook Brand Community

Johanna Gummerus, Veronica Liljander, Emil Weman, Minna Hannele Pihlström

Genera Networks Ab

Research output: Contribution to journal › Article › Scientific › peer-review

687 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Management Research Review
Volume	35
Issue number	9
Pages (from-to)	857 - 877
Number of pages	21
ISSN	2040-8277
DOIs	https://doi.org/10.1108/01409171211256578
Publication status	Published - 2012
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2012
Customers and Relations

Access to Document

10.1108/01409171211256578

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Cite this

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title = "Customer Engagement in a Facebook Brand Community",

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author = "Johanna Gummerus and Veronica Liljander and Emil Weman and Pihlstr{\"o}m, {Minna Hannele}",

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