| Original language | English |
|---|---|
| Title of host publication | Marketing tutorial, Tampere, 4.-5.6.2008 |
| Place of Publication | Tampere |
| Publication date | 2008 |
| Publication status | Published - 2008 |
| MoE publication type | B3 Article in conference proceedings |
Customer equity and its role in marketing and accounting
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific