| Original language | English |
|---|---|
| Title of host publication | Markkinoinnin valtakunnallinen tutoriaali Jyväskylässä 9.-10.6.2009 |
| Place of Publication | Jyväskylä |
| Publication date | 2009 |
| Publication status | Published - 2009 |
| MoE publication type | B3 Article in conference proceedings |
Customer Equity: More than a Number
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific