Customer Experience Exemplars: Angry Birds

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Abstract


Original languageEnglish
Title of host publicationCustomer Experience Management : Enhancing Experience and Value Through Service Management
EditorsJay Kandampully
Place of PublicationDubuque
PublisherKendall Hunt Publishing Company
Publication date2014
Edition1
ISBN (Print)978-1-4652-4107-8
ISBN (Electronic)978-1-4652-5821-2
Publication statusPublished - 2014
MoE publication typeA3 Book chapter

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Keywords

  • 512 Business and Management
  • KOTA2014

Cite this

Dube, A. (2014). Customer Experience Exemplars: Angry Birds. In J. Kandampully (Ed.), Customer Experience Management: Enhancing Experience and Value Through Service Management (1 ed.). Dubuque: Kendall Hunt Publishing Company.